It’s July. In Australia.

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People are wearing coats, boots and scarves in Melbourne. People are skiing in alpine areas. So when is too much inventory a bad thing? Are we really going to buy enough summer dresses to keep Target viable through the winter months? Are we Australian consumers really such mugs that we start spending our discretionary income of summer clothes?

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One thought on “It’s July. In Australia.

  1. I really don’t understand this kind of marketing. Bring on the winter clothes, give us more variety rather than focus on selling summer clothes!

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