It’s July. In Australia.


People are wearing coats, boots and scarves in Melbourne. People are skiing in alpine areas. So when is too much inventory a bad thing? Are we really going to buy enough summer dresses to keep Target viable through the winter months? Are we Australian consumers really such mugs that we start spending our discretionary income of summer clothes?


One thought on “It’s July. In Australia.

  1. I really don’t understand this kind of marketing. Bring on the winter clothes, give us more variety rather than focus on selling summer clothes!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s